Outbound Telemarketing Suggestions We Observe

Outbound TelemarketingPrior to we decide to update our techniques in outbound telemarketing, we do not forget that the techniques we frequently used are efficient for a reason. So, below are great tips that are demonstrated to deliver a productive outbound telemarketing.

During the telephone, the very first thing we try to do is get through to the decision maker. In essence, whenever we can’t get through to the boss, the outbound call will likely be unsuccessful. If at all possible, we don’t prefer to strain our sales efforts to the person who isn’t the decision maker. And for that reason, we concentrate on business people using a script tailored to focus on the characteristics and cost saving primary advantages of a products or services.

Everything we do in outbound telemarketing, we certainly not waste the time of the clients. Out telemarketing agents are clear in telling their purpose from the start of the call. We don’t beat around the bush and pretend to be anything, such as giving something free of charge. The very last thing we want to manifest is annoyed the person on the other end of the line. Alternatively, we make use of a colossal opening statement with the aim of placing the client in an optimistic frame of mind, which may likely yield some reaction from the prospective client. We make certain that the initial few questions we ask are answered well in our favor. The reason being that we strive to set an alternative specific schedule with the prospective client to finally have the sale.

As soon as we’ve identified that the prospect is an ideal fit for our outbound telemarketing services, we look for a rendezvous. If we have established this, there is no need for us to help keep the discovery period through the call. We may risk the chance of a very good outbound call if we keep asking concerns.

Our telemarketers supply the clients a couple of time and date selections for another call that actually work ideal for them. If the potential consumer is interested, they’ll voluntarily find time for them to fit it in their hectic schedule. Or else, we might be squandering everybody’s time.

How We Do Outbound Telemarketing

The information we follow in outbound telemarketing are pretty straight forward, but they also have long been proven to be effective in prospecting. Yes, we upgrade our advertising campaign from time to time, but the steps we apply help us close a lot of sales in the past, for our satisfied client companies.

The Best Marketing Tips From Super Bowl Ads That Work

Super Bowl Ads That WorkBecause of such an enormous viewership, commercial airtime during a Super Bowl broadcast is exorbitantly priced. Being such a big event, companies have been, over the years, developing their most expensive advertisements to be broadcast during the game. Famous commercial campaigns over the years include the Budweiser Bud Bowl campaign in 1898, the 1984 introduction of Apple’s Macintosh computer, and the 2000 dot-com ads.

As television ratings of the Super Bowl have exponentially increased over the years, prices too have shot up, with advertisers paying more than a million US dollars for a thirty-second spot during the game broadcast. In 2016 alone, CBS charged a whopping $5 million for a 30-second commercial during the game. Super Bowl 50 was the most watched broadcast in the history of US with over 167 million viewers. It is said that a large segment of the audience tunes into the Super Bowl solely to view commercials.

Tips from Super Bowl Ads

Super Bowl 50 witnessed a gamut of advertisers displaying their products and services. Some of the major ones included Anheuser-Busch InBev, Doritos, Nintendo, Pokémon Company, Hyundai, Amazon, Colgate, LG, PayPal and SoFi. Movie houses like 20th Century Fox, Paramount Pictures, Universal Studios and Walt Disney Studios also aired their latest movie trailers during the game.

No matter which team you supported, you have to agree that the Super Bowl 50 ads were extremely entertaining. Companies showcased some of the most modern marketing techniques that left the audience fascinated and tempted. So what makes game such a big event and what is that marketers can learn from Super Bowl Ads? How do these top-class companies build their brands and grab new customers? Let’s look at some tips and tricks:

High on Entertainment: The very purpose of marketing is to be able to garner a sense of excitement and fascination in the minds of consumers. While several marketers choose from a plethora of emotions such as affection, anger, disappointment, horror, pride, surprise and trust to showcase their brand, ads that are funny and entertaining are always preferred by audiences. And that’s exactly what marketers chose to use in their commercials during Super Bowl 50. From Doritos ad featuring dogs to Hyundai’s car with a car finder, commercials this year were surely high on entertainment.

Targeted Marketing: When marketers get just a 30 second window to showcase their brand, it’s crucial for them to know and understand the audience they are trying to reach. Creating an ad that is generic and insipid will not only not serve purpose, but will also cost them a fortune. By identifying the right set of customers and building strategies that meet their specific needs, marketers can promote the right products to the right audience and in turn achieve the desired outcome.

Limited Risks: In the last few years, audiences viewing the game have witnessed some bizarre and controversial ads that have left them disgusted. While they say any publicity is good publicity, risking the credibility of a brand during a blockbuster event like Super Bowl can result in huge losses for companies. Keeping that in mind, companies this year showcased ads that were light-hearted and entertaining, that left the audience amused and entertained.

Social Message: While audiences witnessed a more fun and entertaining commercial experience with the Super Bowl 50 ads, there were several companies that took a more serious approach by offering a social message. Since the game enjoys such high viewership, many brands took the opportunity to create awareness about a particular social issue, while at the same time ensured a positive vibe was associated with their brand. Some of the social-centric ads this year included the signs domestic violence and the effects of drunk driving.

Get Inspired

Super Bowl 50 saw a variety of ads that incorporated a range of marketing tactics and strategies to woo the customer. While it was one of the biggest advertising days of the year, it was also fun and intriguing. If you are looking to build a brand and entice the audience to boost your bottom line, it’s a good idea to get inspired by the Super Bowl 50 ads. Create a strong ad and have everyone talk about it!

Top 5 Effective Marketing Ideas For Businesses Within a Limited Budget

killer contentMarketing is very important for the growth of your business. This is the only way to come to know amongst your customer for promoting or selling products or services. There are so many marketing tools out in the market that help you to advertise your products and services to gain the attention of a buyer. However, it actually requires investment in terms of time and money as well. This is the major reason why some small businesses try to avoid it. But it is actually the main ingredient for the growth of your business. What’s more, if you get some marketing ideas within your stipulated budget? Don’t be surprised. Here is a list of top 5 effective marketing ideas, which you should include in your strategy and give you the guarantee results.

Facebook Campaign: Nowadays, almost every person is on Facebook, and it is one of the best and highly effective ways to reach new audiences without spending a lot. For this, you can take the help of Facebook campaigns and post something about your products and services that can seem interesting to your readers. It will provide outstanding results for very little investments.

Killer content: Another effective way to advertise your business within a small investment is by creating a killer content. You can submit articles, blogs on different high ranked sites for free that help to promote your business and quickly catch by the web spiders, which in result help to increase your website ranking.

Guest Post: An old marketing tactic that is still stronger than any other techniques is guest blogging. It allows you to post a blog on another website with the permission of its owner that helps to increase your readers and also attract large clients to your website.

Video production: Another effective and affordable way to promote your business is video production. For this, you just need to create a quality video related to your products and service, which easily capture the attention of your visitors. This is the best way to promote your business even with low-cost.

Email marketing: Last but not the least method of marketing ideas for businesses is the use of email marketing. It allows you to connect with a wider audience in an efficient and economical way. It not only help in the promotion of your business but also make your customers up-to-date from your recent offers, discounts or added products and services that pull them to visit your site again and again.

No doubt, all above points will clear your doubts that marketing is possible even in the budget of a shoestring, you just need to know how to do it.

5 Success Stories to Draw Inspiration From

flappy birdBy 2018, less than 0.01% of all mobile apps out there will be commercially successful. That’s what Gartner says – and we’ve got no reason to doubt the forecast. With the proliferation of mobile app development tools & the rise of “citizen developer” initiative, building mobile software has never been easier. Code quality & application performance aside, the main reason why companies fail to crack the App Store and Google Play charts is poor marketing. If you have a brilliant idea for an app, you’d better forget about Rovio’s overnight success and spend some time (and dough!) on marketing.

Top Earners (iOS developers who generate at least $ 50 thousand in revenues – 12% of the App Store’s registered publishers) have $30 thousand as an average marketing budget and devote 14% of project time to promoting their project. In case you’re a startup & barely raised funding through Kickstarter, your app can still be a hit – as long as you choose the right marketing strategy. Here are some app marketing success stories that prove you can do more with less.

Marketing done right: top 5 app success stories

    • Stay.com. Although building an application for Android first is not a major trend yet, that’s what the guys from Cutehacks did. Stay.com enables users to create personalized travel guides, store them on a smartphone and use the data offline. The app uses first-hand information provided by best baristas, chefs and media personalities from all over the world, so you can feel at home no matter what city you stay in – and save some money on roaming. Cutehacks spent nearly 6 months simultaneously developing the Android and iOS versions of Stay.com, and here’s what they learnt. First, you can’t ignore the Android look of an application. iOS-inspired layouts will probably alienate Android users – after all, the App Store and Google Play have totally different UX/UI policies. Although Cutehacks delivered a good-looking app that easily handled different Android resolutions, they received tons of negative reviews from devoted Androiders. Second, there’s memory and performance. Back in 2012 (and that’s when the Stay.com app was launched), the size of an Android application was device-dependent, so Cutehacks had to do some major re-coding. Finally, they found out Facebook APIs were unstable and poorly documented and spent quite a lot of time searching for developer tips on Quora and Stack Overflow. It sounds like everything Cutehacks did went wrong, but it’s far from being true. The guys successfully implemented the ACRA tool, enabling users to send failure reports every time the Stay.com crashed. They also used Trello to enhance project management (and poor management is the reason why approximately 30% of all IT projects fail). But what makes their story worth citing is the timely changes they made to Stay.com once they discovered users weren’t happy with the current Android version. If you want to succeed, you should pay attention to user feedback – and follow the App Store/Google Play developer guidelines, of course;
    • Languages. Jeremy Olson, a tech-savvy college student from North California, launched the Languages translation app back in 2013. He was no stranger to mobile software development: his Grades app (enables students to track their grades throughout a semester) generated favorable reviews from both tech experts and general public. However, Grades didn’t bring any money, so Jeremy went for a more commercial project. The demand for translation application was – and still is! – really huge, so it was an easy option. Besides, there was no affordable translation application that worked offline on the market back then (takeaway #1: consider timing & demand for your product). Jeremy’s team went a long way to validate the app idea, determine desirable functionality and create great UX. However, the very first thing they did was define customer personas. Jeremy and his confederates were quite familiar with the translation experience, so they didn’t have to talk to potential users in person (although that’s how Zappos’ founder validated his business idea). A customer (or buyer) persona is a purely fictional character who possesses characteristics of your target audience. Olson chose several factors that influenced a person’s decision to purchase the program, including his age, occupation, language proficiency and the environment where Languages would come in handy. The team created three detailed personas, thus covering the majority of key characteristics of their target market. Creating a buyer’s persona is a key success factor to launching & promoting a mobile app – and most marketers still keep personas in a closet for whatever reason or simply don’t know how to use them;
    • Flappy Bird. The viral game hit iTunes in 2013, but it wasn’t until early 2014 when the app gained immense popularity. Dong Nguyen, a Vietnam-based independent developer who built Flappy Bird over a couple of days, said he managed to achieve the so-called virality through addictive gameplay. However, some tech experts (including Michael Silverwood of VentureBeat) believe it wasn’t the case. In order to understand how the game topped the App Store chart in the first place, we need to get a better insight into Apple’s ranking algorithms. There are several factors that influence an application’s chart position, including the number of installs received for the past few days/hours, reviews and retention. Instead of spending huge money on user acquisition, GEARS Studios decided to focus on reviews. By the time Flappy Birds reached #1 on iTunes, it was getting over 400 reviews per day. It went on to receive 700 thousand reviews in a couple of months, and that’s almost 200% more than Candy Crush got after a year. It looks like GEARS implemented a “dark pattern” – a rate button displayed every time a user ended a game session and wanted to start anew. The button was located a place where the play button would normally be; users tapped it by chance and were transferred to the App Store rate page instead. Pretty soon writing reviews of Flappy Birds became a trend, so GEARS Studios simply removed the button with another application update. We do not encourage you to trick app users. The lesson to be learnt here is that application chart performance is not always determined by the number of downloads;
    • Clash of Clans. Coming up with a great & 100% unique idea for an app surely increases your chances of success – but there’s nothing wrong with being a little cliché, too! There are hundreds of strategy games out there – with heroes, monsters, fairies and precious stones. Supercell, a previously unknown mobile software development company from Finland, decided not to reinvent the wheel and… simply built another one. In 2013 Clash of Clans was reportedly generating $ 4 million in daily revenues through in-app purchases – a lot more than an average freemium has ever earned. Supercell surely did their best to create beautiful layouts and addictive gameplay. Yet, it’s the right choice of app monetization tools that made Clash of Clans an instant hit. Basically, the game is all about monetization, but Supercell tactfully keeps it under the pushy line, so users who cannot (or don’t want to) spare a few bucks on virtual currency can still enjoy the game – they simply wait for another level-up a little longer. Once you download the game, you enter the tutorial stage and receive tons of gems for free. You spend the gems on upgrades, gold and magic elixir that protects you against goblins’ attacks. Everything is really cheap, so you keep on spending and go broke pretty soon. As the gameplay evolves, the prices skyrocket, and your buying behavior has already been formed! There were Clash of Clans users who spend up to $ 20 thousand on precious stones when the game was in its prime. The viral application maintained its top-grossing status throughout 2015 and beyond; in the ever-changing world of mobile applications, longevity is hard to achieve. In case you want to replicate Supercell’s success, make sure to develop a solid and well-thought-out monetization strategy;

  • CheckPoints and List Bliss. Todd and Mark DiPaola, the founders of inMarket, believe building a mobile app is similar to building a house: before you start, you should “put some time into thinking about what the rooms are going to look like”. The CheckPoints shopping app enables users to check in in almost any store nationwide and get instant rewards like digital coupons and discounts. The inMarket network now has over 46 million users; back in 00’s when the CheckPoints was at an early development stage Todd and Mark were struggling to decide on the app’s functionality. With List Bliss, they kept it simple. The app allows users to easily create shopping lists by scanning barcodes for different products and share the list with family and friends to check nothing’s missing. InMarket kept the set of application features focused and easily fixed the bugs at launch. We all know Feature Creep kills an app’s performance; you’ll be surprised to learn it has similar effect on marketing. A good marketing campaign should clearly (but briefly) outline the benefits of a product and deliver the message to target audience using as few words as possible. After all, a “fresh” smartphone holder doesn’t even know he needs a better shopping list. How on earth are you going to market your arguably cool & sexy app stuffed with features when you basically have 10 seconds to win users’ attention? Avoiding Feature Creep is a key factor to planning (and launching) a successful marketing campaign.

 

Top Reasons to Use Stickers and Decals As a Marketing Tool

Use Stickers and Decals As a Marketing ToolOne thing all business owners will tell you is that marketing is key. You need to promote your business and build you brand through a variety of marketing outlets. Custom stickers are a fun, easy, and cost effective way to promote your business. Here are the top reasons why we think stickers are a great marketing tool:

Affordability

Most printing companies will give you a bulk ordering discount (not that stickers aren’t one of the cheapest items to print anyways). Chances are if you’re ordering over 100 of them, you’ll be able to get each one for 10-25 cents each, sometimes less! On top of that once you do your first round of printing the company will have you images ready to go meaning you avoid set up costs and they often give repeat customer discounts as well!

Flexibility

Stickers can be printed in so many shapes and sizes which makes them extremely versatile. When people say stickers they tend to think of those multicolored animal or smiley face stickers you used to get when you were a kid on your homework, but “stickers” can be used in a variety of applications. Product labels, name badges, warning signs, bumper stickers, or simple decorations, the possibility for using stickers are pretty limitless. Most companies now days also print on different materials rather than the simple paper stickers we may be used to. Vinyl prints are great for outdoor use or areas that get a lot of wear and tear and they tend to be more durable as well as easier to remove when that time comes.

Brand Awareness

With the amount of advertisements that bombard people every day, it is important to make sure your company sticks out from the crowd. Stickers can be printed in a variety of bright colors and interesting shapes that are sure to grab the attention of your customers increasing your brand awareness. Also, people put stickers EVERYWHERE, from cars and laptops to walls and tool boxes, chances are someone somewhere will pass your sticker in an unexpected place and become more aware of your brand than they would have had your advertisement been placed on a flyer or other material that would likely be stuck in a drawer somewhere or thrown away.