How Lead Generation Works

Lead Generation WorksMany people project lead generation as something very easy, but it is not so. This is the reason why many companies are outsourcing generating lead services.

To develop lead sources, a company has to do a lot of groundwork. It will need a unique strategy, action plan and constant optimization. It is a slow process which requires a lot of resources, time, effort and money.

So how does it actually work?

We list out a few marketing strategies that lead generation services do.

Database marketing

Any good lead generating agency will have huge databases containing business and professional information of prospective customers. This enables them to aim and customise marketing campaigns. This is quite an elaborate process and is just not possible for most in-house marketers.

Their large database enables lead generation agencies to customize campaigns for their clients, and most of them translate into sales.

They use tried and tested programmes to create a combination of opportunities. They follow it up with lead nurturing and other marketing techniques to obtain the information needed to qualify leads. The databases will have a lot of information and hence salesmen will be able to easily identify which leads have buying intent.

How do these agencies obtain all the information?

Most agencies collect information from public records, telephone interviews, print, digital, and trade publications.

Content Syndication

Content syndication is done to convert people or influence people to buy a product or service. It is basically pushing your content to other channels to increase brand awareness and drive traffic back to your own site.

This can be done by partnering with other blogs to get them to post the piece, as well as news feeds. You must roughly establish the readership of the blog and then do progressive profiling to separate quality leads from others.

Lead generation services also use email to distribute your content to find leads. Email campaigns are targeted at specific leads, and are considered as the most effective mediums for generating quality leads.

Telemarketing

Telemarketing doesn’t have a great reputation in the consumer market, but it is usually viewed in a different light when it comes to business to business marketing. Here, they use firmographic data to better target leads.

The objective of telemarketing campaigns can differ, but they are all done with a specific aim. The scripts and processes associated with telemarketing programmes will differ.

Lead nurturing

Certain lead generation firms also use inbound programmes to nurture leads towards the buying stages.

Nurturing leads with detailed contact information are much more likely to convert to actual sales.

This is only an outline of the services offered by the lead generation firms. These are the types of services these organizations specialize in. While outsourcing lead generation, you must test the ability of a company to work within your specifications.

5 Promotional Items for Financial Services Companies

Promotional ItemsEach and every industry and company can benefit from promotional merchandising, and this includes companies in the sector ranging from travel agencies and hospitality right through to healthcare and construction. Financial services companies too can benefit from promotional merchandising, whether for their customers or their business associates.

The reality is, however, that financial services companies often have a higher class of clientele to meet the needs of, and therefore inexpensive plastic biros and key rings are not the type of item that they typically opt for. Instead, here are five excellent promotional items that are sure to go down well with any client of a financial services company.

The first item that is ideal for this kind of company is the premium gift pen, as this can provide a very classy alternative to a plastic and inexpensive everyday branded pen. These more sophisticated writing tools are still considered excellent gifts outside of the working environment, yet are still great staples when looking for high quality promotional gifts.

There are more expensive and less expensive options available, but quality is key when looking for promotional pens for financial services companies. Premium pens can also come in their own stylish presentation boxes, making them perfect for giving to loyal customers or associates on important occasions.

The second recommendation for a great promotional item for financial services companies is the leather wallet, as this is an exceptionally stylish and classy gift to give to associates or clients. This can be embossed with the logo of a company or a company slogan, yet can still be high enough quality to be appreciated and used by the recipient of the gift.

As with premium pens, a leather wallet is also perceived as a premium gift, and this will go down well with high paying and loyal customers. Giving promotional gifts of high quality will be a strong reflection of your company’s commitment to delivering quality also.

The next choice of excellent gifts to give to loyal customers or business associates of financial services companies are promotional umbrellas, particularly promotional umbrellas for golf. These items can be exceptionally stylish and very practical, and are ideal for the travelling businessman.

Promotional umbrellas tend to come in a range of styles and designs, but the most highly revered products for financial services companies include those with wooden grips and in classic colours that ooze class and sophistication.

Fourthly, an excellent choice of promotional item for a financial services company is a set of branded golf balls, as these are perfect for the businessman who enjoys a round of golf on his business trip. This also makes a particularly unique gift that not many companies use for promotional purposes; this is therefore an excellent choice for a company looking to stand out from the pack.

These can often be accompanied or even substituted by golf gift sets, which include other essentials for people who enjoy playing golf, whether they are well to do professional clients or business partners being thanked for their loyalty.

Finally, a fifth recommendation for an excellent promotional item for financial service companies is a high quality business card holder. These can come in a variety of designs and can be as luxury or as economical as the company prefers, and are also extremely practical. There is also plenty of opportunity to brand these to suit the company’s promotional endeavours.

From promotional umbrellas right through to business card holders, there is a promotional item for every financial services company looking to make an impact on their target audience. With a wealth of high quality and luxury items available to pick from, it has never been easier to find some that suit the aims of the company in question.

Using Props in Marketing

Props in MarketingWhen we say the word “advertising”, it means making your business differentiated from the others. This is very clear that advertising is all about being unique and creative. Props have always been an important element to attract and make feel realistic. Props are used in many situations such as in arts, movies or theaters give a real effect. Keeping this reality in mind, different marketing managers of renowned brands agree that the use of props in marketing helps a lot in engaging audience. The basic purpose of using marketing props is that it attracts and grabs the attention of people. This is the reason that top notch brands of the world showing their creativity by using props in their marketing strategy.

Here I am going to describe key methods that can give you an idea that how as a marketing manager you can use props to correctly engage with your target market.

Set Marketing Objective:

The first thing which works as a foundation of your entire marketing strategy is to set your clear objective. This practice helps you to be specific in your goals and plan things subsequently.

Select Relevant Props

The props that you are going to select must be relevant to the marketing message. Make sure that marketing builds your brand image so your choice of props should be perfect and accurate.

Create Connection

The prop that you have selected must be connected logically with your target market. This requires a seamless workflow and clear marketing strategy because if the pros do not match with the advertising theme, it will give an awful experience.

Execute Your Props Campaign

Once you are done with what you have planned for props, advertising campaign, it’s time to execute. Display your ad at different places that you have decided and make sure it is placed in a same way across all targeted points.

Analyze Results

After you have executed your strategy, now you need to closely analyze the results. Assess that to which extent your audience has attached with the props and the message is delivered as you had planned. If it is like that, you are successful in your job and if not then it’s time to go through your plan and find out flaws to correct them.

Advantages of Using Props

Following are a few advantages of using props in marketing or advertising campaign:

Make Memorable

Use of props makes your message looks creative and thus makes it memorable by making it distinguishable from the others.

Create Realistic Thing

This is the primary attribute of a prop that it makes anything look realistic. It gives life to the objects that you have used.. Props are also a part of visual advertising that uses Graphic Design to make it more valuable.

It Grabs Attention

If you use props with creativity, it definitely attracts the people by holding their attention. If you have set the objective of increasing awareness, props can help you a lot.

To Add Fun

Props also help to make your message fun loving by adding life to it. It all depends upon the idea behind the marketing message that how you can use props to create fun.

Point Of Difference

This is the crux of this article hidden in this advantage that props helps to make a point of difference and allowing you to get an edge over your competitors.

 

Supernatural Marketing

Supernatural Marketing“Make the HEART of this people fat, and make their EARS heavy, and shut their eyes; lest they see with their EYES, and hear with their ears, and understand with their heart, and convert, and be healed” Isa 6:10

“For this people’s HEART is waxed gross, and their EARS are dull of hearing, and their eyes they have closed; lest at any time they should see with their eyes, and hear with their ears, and should understand with their heart, and should be converted, and I should heal them” Mat 13:15

There are three dimensions of marketing: FrontDoor Marketing, BackDoor Marketing, and Supernatural Marketing. Much of what is known and practiced in the marketplace is FrontDoor Marketing! Very little is known of BackDoor Marketing and much less is known of Supernatural Marketing! In marketing generally, the “Eyes,” “Ears,” and “Heart,” of potential customers are the major targets of all marketing efforts!

These three targets hold the key to prosperity and lack for businesses and their products and/or services in the marketplace! If these three important targets of your potential customers are closed against your products and/or services, you and your business will suffer neglect, lack, insignificance, and poverty in the marketplace! Conversely, if these three targets are opened in favour of your products and/or services, you and your business will enjoy unprecedented patronage, abundance, significance, and prosperity!

Satan has a mandate to close the “Eyes,” “Ears,” and “Heart,” of potential customers/clients in the marketplace against your business, products and/or services because you are a Christian doing business in the marketplace! This explains why many Christians struggle with business in the marketplace! Supernatural Marketing seeks to help Christians doing business in the marketplace to overcome this siege of the devil.

Why The Ears, Eyes & Heart Of Your Potential Customer Is So Important!

There are six fundamental reasons why the Ears, Eyes & Heart Of Your Potential Customer Is So Important!

Let’s check them out!

1. VISIBILITY

The first purpose of marketing is “Visibility.” Marketing makes your product or service perceptible or noticeable to the eyes, ears, and mind of your targeted client or customer, depending on the medium you employ. The eyes and ears are gates to the “Mind” of man. The more people see or hear about your product or service, the more it is ingrained into their mind until it is deep-rooted. Because your product or service is a seed at this initial stage of marketing, it soon begins to germinate when your marketing efforts is sustained.

If an organization sustains its marketing effort, before long, it would bear fruit. Take note, human response rate differ according to their personality. The reserved (introverts) ones are laggards, they are naturally inclined to foot-dragging. In contrast, the outgoing ones (extroverts) are naturally inclined to respond first to your marketing effort.

The above reasoning presupposes that if you do not embark on a sustained, focused, and targeted marketing, the public will be oblivious of your product and services and that could translates into eventual stagnation or collapse of your business.

2. AWARENESS

Visibility of your product or service in the mind of your targeted customer over time creates a consciousness or awareness in the “Heart” of your targeted customers when sustained and spirited marketing is the watchword. Remember, conviction takes place in the heart. Until the customer is convinced in his or her heart to accept your product and service, there will not be patronage and repeated buying, which is the goal of every entrepreneur.

When you emphasis the unique value proposition or unique selling point of your product or service long enough through sustained marketing, your target group will understand its usefulness and this is how a market buzz and frenzy is created.

When the public are persuaded in their heart that your product or service is the first and best choice, they’ll respond voluntarily and positively to your organization’s offerings and that is what eventually attract your clients to you, when he or she have “Genuine” need of your product or service.

3. CONVICTION

When your product or service is projected strong enough in the minds of your target customers through sustained marketing; it gets ingrained in their minds! After sometime, because the product or service remains constantly in focus, he begins to believe the benefits of the product or service is real. It won’t take long before he receives a suggestion from his mind to give the product or service a try.

Unconsciously, the customer has accepted the product or service because of the conviction in his mind that the product or service is worth giving it a try. Now, at this point, if the product or service is worth its salt, when the customer gives a try, he is convinced that the product or service is worth it. When the customer makes another effort to patronize the product or service again, he will be hooked because in the mouth of two or three witness, every product is established in the heart of the customer!

4. ACCEPTANCE

The resultant effect of visibility, awareness, and conviction of your product or service by your targeted customers is a positive “Mental attitude” – created by the Holy Spirit – that your product or service is believable, credible, and trustworthy and therefore, the customers accepts it as true and eventually prefers it above other products and services.

The question you want to ask yourself is, when people generally think of using the kind of product or service you are offering on a scale of 1 to 3, where does your offering stand. Instructively, the product or service that occupies the first two rungs of the scale will be more favoured in the order of their standing. It is your responsibility to get your product or service to this position!

Assuming the product you’re offering in the marketplace is a detergent and we have 50 potential customers in your “Coverage area” – and that varies in scope – that wants to buy one each. When they think in their mind of the best and preferred detergent to buy, where does your company’s brand stand in their mind? Where your brand stands in their minds, will be determined by three factors: the quality of your marketing, the quality of your product, and your customer service.

5. BRANDING

Sustained marketing gives your product or service a positive flight that galvanize it above others in your industry. Persistent marketing ingrain your brand permanently in the heart of your target customers. When the image or brand identification is ingrained in the hearts of your targeted customers; after they’ve used your product or service and found it satisfactory, they’d over time become habituated to it, which makes it a first choice in their decision making process.

6. SPREAD

When steps, 1-5 assumes a rhythmic flow in your business efficiency and effectiveness, your products and services will begin to find its way to more home, hands, and families. Over time, your product or service distribution begins to expand and extend over a wide sphere due to visibility, awareness, conviction, acceptance, and branding.

Your customers will begin to do word of mouth publicity of your products and services to friends, neighbours, and family. This is because they are satisfied with your product or service, because they believe that your organization have delivered on its promises!